The Game is continuing to put in work toward ending violence in urban communities with the establishment of his “Yo Mama, My Mama” campaign. The Compton, California rapper bought $1,000 in groceries for a local family that he selected through Instagram. The first recipient was Yvette Hicks, a mother of eight who raised her children on her own after a divorce. Her daughter Eunice submitted a video explaining why her mother deserved some help.
TMZ caught up with The Game to hear about his thought process behind “Yo Mama, My Mama.”
“I figure with all this tragedy, and all the brothers killing each other, cops killing brothers, brothers killing cops, the one thing that people care about the most around the world is their mothers,” he says. “So if we can pay it forward and make my mama your mama and you look at somebody, you’re like, yo, man, you helped somebody’s mom across the street. Or you ask her how her day is going or you just do anything for someone else’s mother as if it was your own, the guy whose mother that is might not be inclined to do something to you based on your mother.”
The rapper documented the adventure at Ralph’s supermarkey on his Instagram page where he and the family, along with model Zulay Henao had fun riding on the shopping carts and playing Pokémon Go.
After the deaths of Alton Sterling and Philando Castile at the hands of police officers earlier this month and the killings of police officers in Dallas and Baton Rouge, tension between law enforcement and urban communities is high.
The Game and Snoop Dogg took the initiative by leading a peaceful rally to meet with the LAPD and seek to remove fear between the two parties. The two West Coast legends also held a summit for Los Angeles gang members where Bloods and Crips came together to agree on a peace treaty to stop violence in their communities.
Even The Game’s son, Harlem Taylor, has gotten in on the movement. He started a GoFundMe campaign for an Arkansas police officer who builds relationships with Black people in the community.
Check out some shots of The Game and company at the grocery store below.
Here’s a clip of the winning
Watch The Game and Yvette Hicks speak below, via TMZ.