Nayvadius DeMun Cash (born Nayvadius DeMun Wilburn), better known by his stage name Future, is an American rapper, singer, songwriter, and record producer from the Kirkwood neighborhood of Atlanta, Georgia.

After releasing a series of moderately successful mixtapes between 2010 and 2011, Future signed a major label deal with Epic Records and fellow American rapper Rocko’s A1 Recordings, which helped launch his label imprint Freebandz. Future subsequently began working on his debut studio album